Luiz Carlos Trabuco’s Four Decades Of Excellence At Bradesco

Luiz Carlos Trabuco has been part of the Bradesco team for more than forty years now. In 2009, the one-time clerk at the bank became the president and the fourth individual to hold this position in the company. Bradesco is among the top financial institutions in Latin America with assets valued at about 900 billion dollars.

Born and raised in Marilia, Luiz Carlos Trabuco enrolled at the University of Sao Paulo’s Faculty of Philosophy, Sciences, and Letters. He furthered his education at the Fundacao School of Sociology and Politics, Sao Paulo, majoring in socio-psychology. He joined Bradesco in 1969 as a clerk at the bank’s agency in Marilia. Marilia is also the first location Bradesco opened a branch and the hometown of the founder, Amador Aguiar. Luiz Carlos Trabuco went on to work at the head offices at Sao Paolo. In 1984, he assumed the role of marketing director, the first executive position at the company. Until 1998, he was the Executive Director and President of company’s private pension branch, Bradesco Previdencia. In 1999, he took over the role of Vice President of the Bradesco Seguros and elevated to President in 2003.

During his term at Bradesco Seguros, the company’s total assets increased to $78 billion from $32 billion and the return on equity average 29% from 22% and never went below 27% between 2003 and 2008. Bradesco Seguros’s contribution to the total income increased to 35% from 26%. At the same time, Bradesco Seguros became the market leader in insurance solutions in Latin America commanding a market share of 25%.

The stellar performance at Bradesco Seguros highlighted Luiz Carlos Trabuco’s abilities and made him the ideal candidate to replace Marcio Cypriano. Marcio Cypriano had equality accomplished several milestones including overseeing the takeovers of Banco Cidade, Finasa and Zogbi, and BBVA. During the ten-year term of Marcio Cypriano, Bradesco’s market value grew to 30 billion dollars from 5 billion dollars. Other names fronted for the presidency position at the bank included the immediate Vice President Jose Luiz Acar Pedro and Milton Vargas.

Luiz Carlos Trabuco’s strategy as the new president was to focus on growth, internal performance and service delivery. He prioritized organic growth and pursued geographic expansion. Afterwards, the bank would focus on inclusion of its service to increase its reach beyond the financial services scope. Bradesco’s account holders increased to 27million from 20 million in 2003, and the bank opens up to 600 new accounts a day in peak periods. The bank’s agencies increased to almost 5000 from 3500 in four years. By 2025, Luiz Carlos Trabuco is optimistic that the bank’s customers will increase by about 20 million. He is particular about the traditional banking practices. As such he endeavors to understand the client’s values, preferences, interests, and needs. Amador Aguiar, his mentor, and a former president also prioritized customer experience and service delivery.

Luiz Carlos Trabuco introduced Unibrad, a corporate university that aimed to improve the leadership capabilities of the executives and employees of the group.He disregarded the company’s traditions and sourced for professional outside the company to hold top positions. In 2017, the Global CCU Awards recognized Unibrad as the Best Corporate University In the World. In 2015, Luiz Carlos Trabuco undertook a development that increased the asset value, branches, and market share. The 5.2-billion-dollar purchase of HSBC bank Brazil increased the bank’s competitiveness in the private banking segment.

The Money Magazine named Louis Carlos Trabuco the 2015 Finance Entrepreneur of the Year. In 2016, Forbes Magazine ranked him among the Best CEOs in Brazil. He is also a recipient of the 2006 and 2007 Insurance Person of the Year Award, the 2009 Don Quixote Trophy and 2009 Tittle of Meritorious Citizen of Marilia. He volunteers the board of the Brazilian Federation of Banks and is the Vice Chairman of the Board of Directors of Bradesco Bank.

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October 3, 2017

Posted In: CEO, Leader in Banking

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