Roberto Santiago’s Revenue Building Vision

Joao Pessoa is the capital of Paraiba in Brazil and is the states largest city with an estimated population of over eight hundred thousand people. As a native of the tropical paradise, Roberto Santiago began building his entrepreneurial reputation at an early age. With a degree in Business Administration, Santiago established a carton company that produced fold-able cardboard products designed for a host of companies throughout the country. That first taste of success led Roberto to invest in even larger projects, and in 1987 he began the development of the largest commercial center in Paraiba.


After only two years of construction, the Manaira Shopping Mall opened in 1989 complete with a college, theater, gym, and financial institutions in addition to traditional shops and a food court. By offering such an enormously diverse experience Roberto’s vision has become one of the most successful establishments in the city, drawing in crowds of residents to its many attractions. Since the inauguration the site has undergone five expansions, making it one of the largest shopping centers in Joao Pessoa.


Several renovations have been made to the food court over the years, resulting in a wide selection of restaurants catering to any budget. Alongside its fast food options, the court offers fine dining in its Espaco Gourmet and Capital Steakhouse restaurants. The gaming area includes a bowling alley and amusement park, and the movie theater has eleven different screening rooms with VIP and 3D sections available. As part of Santiago’s vision, the mall provides citizens with the opportunity to further their education through the College of Higher Education of Paraiba. As it’s most unique attribute, the college’s location offers students the convenience of endless entertainment to drown out the stress of their studies.


In 2009 an air conditioned concert hall was designed and constructed to accommodate eight thousand people. Domus Hall is large enough to host concerts, exhibitions, theatrical performances, and receptions. This venue has been host to several big productions that would have otherwise been unavailable to the community, providing a brand of entertainment that the entire city can enjoy. By offering so many different attractions the location can draw large amounts of traffic to its many stores. Aside from entertainment, the mall offers an enormous selection of stores to shop in. There are stores for books, clothes, jewelry, cosmetics, sports gear, and even furniture. No matter the need, this location offers consumers the ability to obtain any product they could possibly want. This idea is central to the mall’s success.


Roberto Santiago’s unique vision has made this mall one of the most popular attractions in the city. By ensuring that every need can be met, Roberto has solidified success for the entire region. With so many different options, people who visit for one specific attraction likely end up spending time and money throughout the rest of the mall. This availability has boosted the economy of the region considerably, providing revenue and job opportunities for the community as it grows and develops in an unstable world economy.


July 25, 2017

Posted In: Shopping Center

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