While much of the food industry can seem like a large group of regional or national companies, more and more American companies are making their footprint expanded to other countries. That is the case with OSI Group which has expanded their successful operation platform across the globe. While their base is in Aurora Illinois, the company has expanded their operations to having 50 facilities in 17 different countries with more underway.
The company focus has been on providing high quality meat and vegetable products to markets all over the globe. In each country, the focus is predominantly based on food and culture requirements as each country dietary focuses are significantly different. In the United States, the focus for the company revolves a great deal around packaging and preparing food items such as beef patties and sausage links as well as frozen pizza and pre-prepared foods like sandwiches, to retail companies and foodservice companies.
The company has learned through research and marketing data that making an impact on the food industries of the world requires a close study of cultural food trends. In each region of the world, OSI has learned that the dietary mainstays vary based on tradition, culture and economics. Based on the knowledge they acquire; the company has done very well marketing to each region the items that are of particular importance to that region of the world.
Growing Global Markets
In China another leading market expansion for OSI, the focus has been on poultry which has a takes up a significant part of the meat market for that country. This is because the Chinese consume an enormous amount of poultry which is a mainstay in their diet. Presently, the company has opened two new facilities in China which now makes them the largest poultry provider in the nation.
By contrast, in Poland, several years ago OSI Group took over and revamped a beef processing plant that is in line with the country’s beef consumption. In addition, in 2013 India OSI Group opened a new frozen foods processing plant in the city of Madanapalle. The food plant’s primary focus is in keeping with cultural food norms for the region and focuses on the manufacturing of vegetable products that cater both to fast-food-service restaurants and retail grocers of India.
In Hungary, OSI Food Solutions recently added a bulk capacity production line. The focus was in building a larger cold storage facility in Bábolna for expansion capacity of their chicken products. The new $25 million addition allowed the company to triple the production capacity of their quality processed chicken products to a total of 22,000 tons annually. Back in America, OSI recently opened a new plant in Geneva, Ill. that produces name brand as well as private-labeled brand frozen entrées.
Rainbow34 November 25, 2017