What Does Fabletics Offer?

Fabletics is probably one of the most unique online stores. It takes a bit of work to be able to craft a store like this one. Rumors say it can be as successful as sites like Amazon because of the way they offer business and quality activewear for women online. The site uses a subscription-based formula where women must sign up and pay a monthly fee, and in return, they will receive inside scoop on all the best activewear for very small prices. Fabletics is focused primarily on finding women outfits for working out, hitting the gym, staying active, and also just having casual wear throughout the day. Fabletics is a reliable brand that uses different strategies to work, and Kate Hudson is proud to be working on the team.


This company is a unique online store that offers great services and only the best clothing for the best prices. Fabletics is going to open up several stores with the intention to help build the brand in a unique way where women can feel immersed with their clothing options and get to try on clothes. It’s the perfect way to experiment and find clothes that fit right, and then you have the chance to buy the clothing afterwards online if you so choose to.


Fabletics is by far a unique brand. Hudson is the main headliner of the brand as she oversees every aspect of what the company can do and what they offer. Things like data analysis and sales are all looked out for. If something isn’t selling as well as they had hoped, they take the time to assess why and then they will remove that item right off the shelves. They know that time is of the essence, and things that aren’t selling well don’t need to be up there for very long. Fabletics is such a worthwhile brand that knows what they are capable of, but the truth is that Fabletics is always trying to improve themselves and this is why Hudson is very hands-on with the process.


In an interview through CNBC, she truly loves what she can bring to the table of the business. Fabletics is based off of what Hudson believes that the brand has something special to offer. She shared her experiences with how much she believes in the company and what they have to bring. Join the movement today, and get fit with Kate.

June 2, 2017

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Having an Amazing Online Shopping Experience at Fabletics

What would you do if you found a source for women’s workout apparel that was transforming the way you shop? While most women are used to shopping at Amazon for their yoga pants and workout apparel, Fabletics has been making huge strides to overtake the retail giant. This company combines the lowest prices, greatest quality, with free shipping, and that is just the beginning.


So what makes Fabletics different from any other source for women’s sports apparel? For one, you have co-founder Kate Holmes inspiring the line and the way the company treats their customers. For example, every person who places their first order at Fabletics will get their choice of anything at the store for $25 and enjoy free shipping. Once you inspect your purchase and realize how significant the savings, then the benefits really increase.


Return to the Fabletics website and fill out the Lifestyle Quiz, upon completion you become a VIP member and the real benefits kick in. With your Fabletics VIP membership you are going to be locked into a price-point of $49.95 on all future orders. A pair of yoga pants that cost $119 or a 3-piece workout set for $133 are only $49.95 each. VIP members also get free shipping on all future orders. This is where the savings really stack up.


Compare the VIP membership benefits at Fabletics to the Prime membership at Amazon, there really is no comparison. Amazon rewards it’s members with 2-day shipping if you are willing to pay $80 a year for that benefit. At Fabletics, in addition to the free shipping and low price-point, you have a dedicated shopper who selects apparel based on your quiz results and loads your cart once a month. You have the option to select, reject, or simply skip shopping this month.


Fabletics has also found a unique way to utilize reverse showrooming to enhance the overall shopping experience. Women are actually encouraged to shop at the retail shops, and whether they buy or not, their selections are added to their online shopping carts for future consideration. Simply try something on in the retail store and now when you get home you can log into your account and see the selection and either change the color or style.


Take a listen to what women around the web are saying about their shopping experiences at Fabletics.


Chris Ann commented at Trust Pilot, “The savings begin to stack up quickly between the free shipping and the low locked-in prices. I bought a weeks worth of workout apparel for a fraction I would have spent elsewhere.”


Marylou says at A Foodie Stays Fit, “I wish I would have found Fabletics before I renewed my Amazon Prime membership. I now get free shipping and love the fact the company selects something that matches me perfectly!”


Stephanie commented at Krazy Coupon Lady, “Each order arrives in a timely manner, the apparel is high quality, and everything hugs me perfectly. I found the same items at a competing site for double what I paid at Fabletics!”

February 20, 2017

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Fabletics Gives Amazon a Run for the Fashion Money

As the Internet matures and becomes more and more marketing driven, it is becoming harder for startup fashion companies to make a name for themselves. Once upon a time, just putting out a quality product at a reasonable price was enough to put some small e-commerce companies on the map, but in today’s highly competitive environment much more is expected. Today’s new companies are expected to offer much more to entice regular customers, like special brand appeal, unique customer experiences and last mile service. Yes, it’s a lot, especially now that Amazon has a 20 percent share of the online fashion market.

Fabletics Breaks Through

One of the companies that is making its name known in the highly competitive e-commerce fashion industry, however, is Fabletics, the activewear company co-founded by actress Kate Hudson. In just three years Fabletics has grown into a $250 million business, and more growth is seen for the days ahead.

Fabletics has an aspirational appeal to women who want to stay active and look great while they are doing it. Fabletics found a need in this market for truly attractive activewear that can double as fashion for work or evenings out. The brand offers all this at a price point that makes it attainable for a wide range of women, not just upscale consumers.

Another innovation of the Fabletics brand is the company’s VIP subscription service. This monthly service allows customers to pay a fee in return for a choice selection of clothing chosen with that individual’s special workout needs in mind. Hudson oversees the selection of the fashion pieces that are offered, which gives it all an extra dose of movie glamour that is highly appealing. Subcribers are asked to fill out an online quiz on signup, which gives Fabletics a feel for what kind of workouts the customer is involved in (jogging, yoga, swimming, etc.) so that the clothing offered can be tailored to that customer’s specific needs. Fabletics’ focus on customer service has proven to be very attractive, and a major aspect of the brand’s sudden growth.

The Kate Hudson Effect

Kate Hudson’s winning, upbeat personality is featured prominently in the company’s marketing pieces, and it’s a strategy that is paying off. Hudson has a friendly persona to go along with her fit and active look, all of which makes her a solid spokesperson for her brand.

Fabletics is looking to grow more in the days to come and to find new ways of attracting active women who are looking for very wearable and affordable activewear. This company is showing staying power, so it’s sure to be ever more visible in the days to come.

January 10, 2017

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Why Fabletics online retail store has moved to brick and mortar stores

Fabletics is an activewear brand with actress Kate Hudson as the co-founder. The company itself is excited to announce the upcoming of one of its newest stores at the International Market Place. The opening is one of of the latest in a series of retail stores as Fabletics continues beyond e-commerce stores to retail stores. Located in the heart of International Market Place, the 1,946 square foot had a grand opening. The brand opened this store to sell among top retailers in the world.

The actual retail stores have had customers seeing their latest Fabletics collections with exclusive styles and prints for lifestyle, swim, dress, performance and more. The stores provide a unique experience for its shoppers; there is a vast array of amenities and free points of sale, free shipping and an in-store fitting point. The option of buying online and pick-up at store offers a unique experience. The brick and mortar shopping option on Instagram are set to help customers be sure with their choice after shopping online.

Fabletics has in the past had a growing number of retail stores which previously operated online only. It moved to physical retail locations so that shoppers can have a closer experience of the items they would like to purchase. What the brand recognizes is that there are still many customers who prefer to shop online and buy offline. Many people would like to try stuff on the store and then try to feel the fabrics. The online store helps them browse the colors and styles they want. The key is to satisfy all of its customer needs.

Fabletics has matched its competitors arguably because it serves a cheaper alternative to other players. Its co-founder and brand bearer Kate Hudson has seen the companies social media following grow. Membership to Fabletics comes at a fee after which one receives several discounts and offers for their purchases. Registration begins with a complete survey about one’s lifestyle and workout preferences. This is in a bid to make personalized outfits for each member based on their preferences. It is important to note that members can flexibly skip a month without payment and still receive discounts and offers.

About Fabletics

Fabletics is a brand founded by Don Ressler, Adam Goldenberg, and Kate Hudson. The company officially launched on October 1, 2013. Kate Hudson has been the image bearer for women’s clothing while her brother and actor Oliver Hudson advertises for men’s activewear. The company has been on a forward path to growth and has expanded its stores beyond athletic wear by the addition of swimsuits and dresses. Fabletics has gained much exposure for its advertising tactics by using footage shot by Hudson right from her cell phone. As mentioned, the company has opened several retail stores. It opened its first brick and mortar store in September and October 2015.

September 29, 2016

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Athleisure Wear: The Newest Trend in Activewear is Taking it to the Streets in Comfort

Athletic wear has come a long ways since Rocky wore his signature grey sweatsuit up the steps in Philadelphia. If you love to look good and be comfortable at the same time you’re in luck. Athleisure wear, the trendy new portmanteau bestowed on clothing that is high tech but comfortable, has shown up in force in the fashion world. CBS news recently reported that sales of active wear in the United States increased 16% from 2014 to 2015 making it a $44 billion dollar industry. Evidenced by the continued growth of active sales, it appears that the trend is here to stay.
Read more: Dressing down: The rise of athleisure

Kate Hudson, actress and founder of active wear subscription company Fabletics, says the trend makes sense. “It’s become more and more accessible”, she said in a recent interview with Marie Clare about her new line of athleisure dresses. Men and women who have athletic lifestyles want clothing from Fabletics that is compatible with those lifestyles and they find it in athleisure wear made with comfortable, high tech fabrics.

Fabletics, Hudson’s company, aims to help make athleisure wear even more accessible. VIP Shoppers have the opportunity to purchase subscription and shop a new collection released each month. The service famously offers complete outfits for a low flat rate.


Read more about Fabletics subscription options here: http://thekrazycouponlady.com/tips/style/fabletics-review-need-read/

May 29, 2016

Posted In: Fashion World