Andy Wirth Talks About the Future of Ski Resorts

Press Play with Madeleine Brand on KCRW recently did a story on the drought that has been hitting the West Coast over the past few years.

As a result of this drought, it has been reported that Californians have cut back the overall water usage by 27 percent within the last few months as the supply of water continues to dwindle. It has also been reported that Californians are more concerned about the drought than any other worldwide issue.

On of the most interesting insights into the future will be from those who are involved in the winter sports industry. As business owners of winter sport items and resorts have suffered one of the driest reported winters, it is no surprise that many of these businesses are suffering as a result and have to go out of business or cut back. With this issue in mind, Madeleine Brand asks Andy Wirth of the Squaw Valley Ski Resort what business owners can do in order to stay afloat during a dry winter.

Andy Wirth is the CEO and President of the two merged ski resorts of Alpine Meadows and Squaw Valley. During this interview with KCRW, Madeleine brand was interested in asking Mr. Wirth how his winter went in terms of business.

Andy Wirth, in response, stated that undoubtedly, his resort had a tough winter due to the low pressure in the mountain regions. Andy Wirth also admits that due to the weather, skiing visitors was down by a total of 20 percent which was lower than what was originally expected.

When asked as to how many more winters the Squaw Valley Ski Resort could survive, Andy Wirth optimistically stated that his resort would be able to withstand quite a few more winters in the future. Though Andy Wirth’s resort was not as profitable as it could have been, the capital structure as remained solid and profit is still being made by the business.

Andy Wirth stated that the key to withstanding an infinite amount of winters is to take advantage of the circumstance and to not allow the circumstance to let the business crumble.  Learn more about Andy Wirth: and

Andy Wirth added that his ski resort has over 6,000 acres of land that can be explored by skiers. Mr. Wirth also adds that if only 4,000 acres of land was offered for skiing purposes, visitors would still have a great time at the resort. Andy Wirth also commented on his adaptability to the drought by using science in making snow for the resort.

This means that even will record low snowfall each and every year, the ski resort would still be able to heavily profit and may even be able to bring in new visitors.

July 21, 2016

Posted In: Andy Wirth, CEO, KCRW

Andrew Wirth: Dry Winter and How They Survived

Mr. Andy Wirth is the president and chief executive of alpine meadows of Tahoe, Inc. he also serves as president of Square Valley Ski Corporation since 2010. He has been the senior vice president sale and marketing from Steamboat Ski and Resort Corporation since June.

He has served in many other corporations which earned him a 24years experience in sales and marketing. Andy Wirth, who is also called Andy, has a bachelor’s degree in science from Colorado state university. He has also attended Edinburgh University in Scotland.

Californians have reduced their water use by 27% compared to 2 years ago. People are now more concerned with the coming draught more than any other issue. In winter and winter sports, ski resorts in California have suffered one of the driest winters in recorded history. What can they do to survive in a world with less snow? Andrew Wirth was interviewed by radio in which he relieved the how squawe Valley Ski Corporation survived the harsh winter and their strategies for future survival.

In the interview, he said that winter was tough for the resorts. There was a ridiculously resilient ridge as referred by Stanford meteorologist. Squawe Valley ski corporation managed to make it through the winter quite well but ski visits went down in a couple of neighboring resorts by 20%.The resort could survive some winters if they experienced what they did last year. Though they are not getting what they are capable of, they have the ability to withstand the changes and the volatile weather.

Andy Wirth said that People who want to go for skiing had nothing to worry about. Their corporation has 6000 acres of land and 4000 is covered in snow, so skiing still has a chance. In December and January, they were operating in average snow, but the results were still favorable.

They have become excellent at using science and making snow. They are focused on how they can manage snow. They are looking forward to the absence of the ridiculously resilient ridge and the presence of ambient temperatures in the impending winter El Niño.

Stanford reports indicate to them which are genuinely scientific reports. With report Stanford meteorologist reports he hopes to manage the resorts to increase the volatility of weather. They are doing so well even in summer. They have summer activities to cater for weddings, meeting and events hence they have it all catered for. I have always been tied to some form of weather behavior. They see themselves as resource managers.

They have 6000 acres of land covered in snow. Their aim is to manage business against changes in climate. They are planning to open the season before Thanksgiving.

Learn more about Andy Wirth:

June 23, 2016

Posted In: Andy Wirth