There are quite a few people who work in the radio industry every day, and they are hoping for better ways to run their stations. Their businesses are quite dependent on their advertising, and Norman Pattiz has ensured that a new study has been done on the impact of advertising in the industry. He is the founder of Westwood One, and he is sharing his new information with the industry at-large.
#1: Advertising Is Effective
There are many people who are unsure of how effective advertising is in the industry, and they are hoping to see results that will prove the advertisements they create are worth their while. Anyone who has questions may look to Norman’s study because it shows that there are a number of encouraging things happening in the industry.
#2: Brand Recognition Is On The Rise
Brand recognition is rising every year, and there were quite a few people questioned in the new study who were asked to remember brand names without any prompts. The prompts that they are given are quite important, and they were not allowed any extra information about store names. They often remembered the names of stores, and they were able to remember a name that they heard on the radio.
#3: Advertising Is Becoming More Modern
Radio advertisements were once quite arcane, and they are modern in the new age. They are professional in every sense, and Norman believes that the finest advertisements must be carried to improve the radio product for everyone. His network will carry only the finest commercials, and they are running these commercials in a format that makes the radio programming sound better.
#4: Norman Is A Captain Of The Industry
Norman has been a leader in the industry for decades, and he will not back down in his golden years. He is willing to be on the cutting edge of the industry, and he will continue to study the industry to ensure that he understands how it is trending. Someone who wishes to learn more about the industry must come to Norman for help, and they will find that he is paying for many of these studies out of his own pocket.
Norman Pattiz has shown that he is the finest executive in the industry, and he will continue to offer the finest insights about the industry. He is learning on the job to ensure that his network and others will grow.
Rainbow34 May 5, 2017
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