Why Fabletics online retail store has moved to brick and mortar stores

Fabletics is an activewear brand with actress Kate Hudson as the co-founder. The company itself is excited to announce the upcoming of one of its newest stores at the International Market Place. The opening is one of of the latest in a series of retail stores as Fabletics continues beyond e-commerce stores to retail stores. Located in the heart of International Market Place, the 1,946 square foot had a grand opening. The brand opened this store to sell among top retailers in the world.

The actual retail stores have had customers seeing their latest Fabletics collections with exclusive styles and prints for lifestyle, swim, dress, performance and more. The stores provide a unique experience for its shoppers; there is a vast array of amenities and free points of sale, free shipping and an in-store fitting point. The option of buying online and pick-up at store offers a unique experience. The brick and mortar shopping option on Instagram are set to help customers be sure with their choice after shopping online.

Fabletics has in the past had a growing number of retail stores which previously operated online only. It moved to physical retail locations so that shoppers can have a closer experience of the items they would like to purchase. What the brand recognizes is that there are still many customers who prefer to shop online and buy offline. Many people would like to try stuff on the store and then try to feel the fabrics. The online store helps them browse the colors and styles they want. The key is to satisfy all of its customer needs.

Fabletics has matched its competitors arguably because it serves a cheaper alternative to other players. Its co-founder and brand bearer Kate Hudson has seen the companies social media following grow. Membership to Fabletics comes at a fee after which one receives several discounts and offers for their purchases. Registration begins with a complete survey about one’s lifestyle and workout preferences. This is in a bid to make personalized outfits for each member based on their preferences. It is important to note that members can flexibly skip a month without payment and still receive discounts and offers.

About Fabletics

Fabletics is a brand founded by Don Ressler, Adam Goldenberg, and Kate Hudson. The company officially launched on October 1, 2013. Kate Hudson has been the image bearer for women’s clothing while her brother and actor Oliver Hudson advertises for men’s activewear. The company has been on a forward path to growth and has expanded its stores beyond athletic wear by the addition of swimsuits and dresses. Fabletics has gained much exposure for its advertising tactics by using footage shot by Hudson right from her cell phone. As mentioned, the company has opened several retail stores. It opened its first brick and mortar store in September and October 2015.

September 29, 2016

Posted In: Fashion World

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