Press Play with Madeleine Brand on KCRW recently did a story on the drought that has been hitting the West Coast over the past few years.
As a result of this drought, it has been reported that Californians have cut back the overall water usage by 27 percent within the last few months as the supply of water continues to dwindle. It has also been reported that Californians are more concerned about the drought than any other worldwide issue.
On of the most interesting insights into the future will be from those who are involved in the winter sports industry. As business owners of winter sport items and resorts have suffered one of the driest reported winters, it is no surprise that many of these businesses are suffering as a result and have to go out of business or cut back. With this issue in mind, Madeleine Brand asks Andy Wirth of the Squaw Valley Ski Resort what business owners can do in order to stay afloat during a dry winter.
Andy Wirth is the CEO and President of the two merged ski resorts of Alpine Meadows and Squaw Valley. During this interview with KCRW, Madeleine brand was interested in asking Mr. Wirth how his winter went in terms of business.
Andy Wirth, in response, stated that undoubtedly, his resort had a tough winter due to the low pressure in the mountain regions. Andy Wirth also admits that due to the weather, skiing visitors was down by a total of 20 percent which was lower than what was originally expected.
When asked as to how many more winters the Squaw Valley Ski Resort could survive, Andy Wirth optimistically stated that his resort would be able to withstand quite a few more winters in the future. Though Andy Wirth’s resort was not as profitable as it could have been, the capital structure as remained solid and profit is still being made by the business.
Andy Wirth stated that the key to withstanding an infinite amount of winters is to take advantage of the circumstance and to not allow the circumstance to let the business crumble. Learn more about Andy Wirth: https://about.me/andywirth and www.kcrw.com/people/andy-wirth
Andy Wirth added that his ski resort has over 6,000 acres of land that can be explored by skiers. Mr. Wirth also adds that if only 4,000 acres of land was offered for skiing purposes, visitors would still have a great time at the resort. Andy Wirth also commented on his adaptability to the drought by using science in making snow for the resort.
This means that even will record low snowfall each and every year, the ski resort would still be able to heavily profit and may even be able to bring in new visitors.
Rainbow34 July 21, 2016