Athleisure Wear: The Newest Trend in Activewear is Taking it to the Streets in Comfort

Athletic wear has come a long ways since Rocky wore his signature grey sweatsuit up the steps in Philadelphia. If you love to look good and be comfortable at the same time you’re in luck. Athleisure wear, the trendy new portmanteau bestowed on clothing that is high tech but comfortable, has shown up in force in the fashion world. CBS news recently reported that sales of active wear in the United States increased 16% from 2014 to 2015 making it a $44 billion dollar industry. Evidenced by the continued growth of active sales, it appears that the trend is here to stay.
Read more: Dressing down: The rise of athleisure

Kate Hudson, actress and founder of active wear subscription company Fabletics, says the trend makes sense. “It’s become more and more accessible”, she said in a recent interview with Marie Clare about her new line of athleisure dresses. Men and women who have athletic lifestyles want clothing from Fabletics that is compatible with those lifestyles and they find it in athleisure wear made with comfortable, high tech fabrics.

Fabletics, Hudson’s company, aims to help make athleisure wear even more accessible. VIP Shoppers have the opportunity to purchase subscription and shop a new collection released each month. The service famously offers complete outfits for a low flat rate.


Read more about Fabletics subscription options here:

May 29, 2016

Posted In: Fashion World

How Reputation Management Can Rescue Your Corporate Image

Status Labs is a reputation management company located in Austin, Texas. Recently the company was forced to repair and manage its own reputation. Because of the actions of a former executive, from a non company sponsored event Status Labs was pulled into the arena of negative press. A small local news article was quickly transformed into an event covered by national media.

Since 2012 Status Labs helped save the reputations of over 1150 clients. Not everyone has a positive view of online reputation management. Status Labs views online reputation management as a vital part of any corporate business plan. As public relations management continues to grow in the digital world, the demand will continue to grow for reputation management.

To insure a change in reputation management, one must change the behavior that caused the negative press. A lot of times this may involve terminating the individual who caused the incident that damaged the company’s reputation. A change in leadership was necessary at Status Labs. The executive that caused the incident was fired. The information was dispersed by using a press release. Ultimately a new picture of the corporate management was released to the press. Throughout the rebuilding process, the executives at Status Labs realized to maintain their reputation they need to be more involved with the community. A positive impression in the community can easily offset the negative actions of one employee. To boost a positive image it’s always important to post community activities on your website and Facebook page.

Sometimes the most damaging effect from negative press is the impact on the remaining employees. At times employees may exit the company depending on the nature of the negative press. If the negative press is really bad, employees may no longer want to be associated with negative corporate image. Employee morale is important when rebuilding the corporate reputation. Many corporations have employee outings to improve morale. Some have weekly meetings with employees to allow all employees to discuss any concerns or issues.

More information for Status Labs:

May 25, 2016

Posted In: Digital Marketing, Public Relations

Past experience helps Helane Morrison ‘fall’ into her current position

Over time various job industries have become extinct. This is due to the many changes that have taken place in technology, society, and the world. Though these changes have caused a number of job industries to become obsolete, they have contributed to the creation of new careers and job fields. One of the job fields or titles is compliance officer. These individuals are responsible for fixing company issues and preventing fraud.

It has been reported that the need for compliance officers have grown from zero to tens of thousands in just 20 years. These officers are responsible for preventing, locating, and repairing regulatory and ethical problems that exist within a business or company. Though the need for compliance officers has seen rapid growth just over the past 20 years, it has been forecasted that the need will grow exponentially. The growing need of compliance officers is due to the increased rules and regulations that the federal and state government has created for the businesses to abide by.
It is true that many people have stepped up to fill the current compliance officer needs but this does not mean that the job is simple and easy to do. In order to be a successful compliance officer one must be able to pay attention to detail, closely abide by a set of internal controls, and be able to connect and influence leadership members to make necessary changes within a company. If certain guidelines are not followed by a business then the consequences in the form of fines can be issued.

The growing opportunities in the corporate compliance field have caused a number of universities to create courses and degree programs that help to educate and equip individuals to becoming a compliance officer.

In addition to corporate compliance officers being an expanding job field, it is also a great career because it has many advancement opportunities. Also, these particular jobs are not only confined to the United States borders. Since many companies today are multinationals, there is a need from compliance officers.

Helane Morrison’s profile is an example of how some people ‘fall’ into the role of compliance officer. Her current title is Managing Director, General Counsel, and Chief Compliance Officer of Hall Capital Partners LLC. She stepped into her current position in 2007. Before stepping into her current position Morrison worked in the U.S. Securities and Exchange Commission from 1999 to 2007.

Other previous career opportunities help to prepare and shape Morrison for her role in the corporate compliance position. She practiced law from 1986 to 1996 where she focused on SEC matters, litigation, and private securities. Her knowledge of the law and ability to pay attention to detail has helped to ready her for her role in the corporate compliance field.

May 19, 2016

Posted In: Women